2021 · Global · New Zealand
icebreaker \T-shirt campaign
Icebreaker Merino wool has many natural benefits, one is that it’s odor resistant so you can wear a T-shirt for 7 days without needing to wash it. Which is great for the planet!
That’s why we created this campaign following the life of two people for 7 days through various activities without washing their T-shirt.
YOUTUBE
LANDING PAGE
SOCIAL CONTENT
CAMPAIGN IMAGERY
