2021 | NEW ZEALAND | WORLD-WIDE | CREATIVE CAMPAIGN

icebreaker 7 days, 1 tee.

People used to think that Merino wool only was for keeping them warm.

But one of the main benefits of Icebreaker Merino wool is that it’s breahtable and odour-resistant. So you can wear a T-shirt for 7 days and do all the activities you want to do, without needing to wash it a single time.

We followed the lives of two people wearing Icebreaker t-shirts through their busy lives for a week. Showcasing the durability and benefits of Icebreaker merino wool in all scenarios.

I art-directed the shoots, edited the video and social content, and designed the landing page for this campaign.

CAMPAIGN IMAGERY

SOCIAL CONTENT

campaign LANDING PAGE