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2023 - 2024 · New Zealand

Pizza hut x love island

The Love Island franchise has taken the world by storm. As soon as a new season comes out, the internet gets plastered with memes of the iconic lingo of the show. We partnered with Pizza Hut to create a sponsorship like no other on TV. With 15 contextual TVCs.each season, featuring the show narrator, Iain Stirling and playing on many of the iconic aspects and lingo of the show. And we tied it all back to Pizza Hut.

The campaign went so well that Pizza Hut sponsored the show twice, and sold out of heart shaped pizzas -which were only advertised on Love Island.

We also showed up contextually around the show on TVNZ+, and when viewers paused it.

And contextually around promotions of the show on the TVNZ+ TikTok account.