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2023 · New Zealand

Mission impossible dead reckoning

For the release of Mission Impossible Dead Reckoning, we sent TVNZ viewers on a mission for themselves across the TV network.

First we served viewers a TVC with instructions for the mission. We then targeted them with TVCs containing QR codes. Once viewers scanned the code, they were taken to a site where they would ‘complete their mission’ and go in the draw to win tickets to the premiere of the film.

Viewers were taken to a site through the QR codes. We also hid a path to entry a show page on TVNZ+ amongst trailers and behind the scenes content.